Marvel Avengers: Age Of Ultron - Analysed

Marvel Avengers: Age Of Ultron 

Language:

The camera angle is facing up to them. This is showing that the characters are superior and really important for the movie. Also the word 'Avengers' means inflict harm in return for an injury or wrong done to oneself or another. This is to do with inflicting harm upon the opponent. The word 'age' is used for the title. This indicates that this is in another time or it has futuristic conventions. It also shows that it might be in another dimension as it states a different time and place happens in this movie. The font that is shown in this poster also shows that it is futuristic as it has a modern touch to the poster. Especially on the words 'Avengers' and 'Age of Ultron' really stands out as a sci-fi movie. It really shows off the genre of being a futuristic film which is important as it attracts attention from the font.

Institution:

The poster shows of who created this film and who is the production company that is behind this movie. It is placed at the bottom of the poster where it is shown clearly. The film was produced by Kevin Feige and directed by Joss Wheedon, who is well known in their field of work. It was distributed by Walt Disney Studios Motion Pictures which is a multi-national institution. This movie had a previous film made called Marvel Avengers Assemble. This was a huge success so they made a sequel. Their budget was $279.9 million and made approximately $1.402 billion through box office.

Audience:

This looks like it would be targeted at an audience of mixed gender (although perhaps slightly more male) An adult age range might apply due to the content which includes explosion and death. I think with all the sound effects and video effects would make people who are generally young people go see this movie. Also the target audience could be for people who are into Action, Sci-Fi and people who are into heroic films because the way how the people pose for this picture indicates that they are really important for their service to protect the world.

Representation:

This poster shows that the young white males who are generally strong are the main characters in this movie. This is not unusual as most movies include a young, white male who tries save humanity from the apocalpse. Also you see spaceships which indicate that this is based on a another time.